An Analysis of Priorities on the Policy Direction of Korea Eco-Friendly Marine Product Certification Direct Payment System

This study employs the Analytic Hierarchy Process (AHP) to evaluate Korea’s Eco-Friendly Marine Product Certification Direct Payment System, which supports fishers engaging in environmentally sustainable practices. Survey results show that implementation continuity is the highest priority, followed by social acceptance, efficiency, and business management, highlighting the relative importance of sustaining the program over other criteria. The findings emphasize the critical need for program sustainability, streamlined certification processes, targeted support for small-scale producers, and enhanced consumer awareness to foster social acceptance and market demand. Based on these results, concrete policy recommendations can be made to improve the effectiveness, equity, and long-term sustainability of fisheries governance in Korea.