Internal Communication in Moroccan Education institutions: A case study

The relevance of an internal communication assessment comes from the important role internal communication plays in organizational success. Essentially, the health and success of an organization are closely linked to the effectiveness of its communication. According to Tourish and Hargie (2004, p. 237), the main advantage of a communication assessment is that it "sheds light on the often hazy reality of an organization's performance, and exposes problems (...] to critical scrutiny. It enables managers to chart a clear course for an improved performance". In order to help Moroccan higher education institutions cope with a highly competitive environment, they should be encouraged to operate as organizations that implement expert managerial skills. One of these important skills is successful internal communication management. The aim of this paper is to highlight the important role, very often overseen, thatinternal communication plays in organizational success. Through the assessment of the internal communication of an educational system, this study shows the scope and impact internal communication has in educational institutions. This study also provides recommendations on how internal communication can be better practiced to be more effective.