Competitiveness and Customer Satisfaction for The Sustainability of Batangas International Port

This study investigates the interrelationship between competitiveness and customer ‎satisfaction as essential components for ensuring the sustainability of Batangas ‎International Port (BIP). Utilizing a descriptive–correlational design, 130 ‎stakeholders comprising shipping line representatives, importers, and customs brokers ‎participated through a validated survey. The study examined BIP’s competitiveness ‎in terms of infrastructure quality, liner shipping connectivity, and operating ‎efficiency, alongside customer satisfaction dimensions such as resources, outcomes, ‎processes, management, and social responsibility. Descriptive statistics, ANOVA, ‎and Pearson correlation were used to analyze the data. Findings revealed that BIP ‎demonstrates high competitiveness in infrastructure and operational efficiency, with ‎overall customer satisfaction rated moderate to high. The Pearson correlation ‎coefficient (r = .71, p < .01) confirmed a strong positive relationship between ‎competitiveness and satisfaction, signifying that port competitiveness is a key ‎determinant of sustainability. Recommendations include enhancing international ‎connectivity, adopting digital innovations, and embedding sustainable management ‎systems for long-term viability‎.