Leveraging Commitment and Technology Investment for Performance: The Contingent Role of Digital Ambidexterity

This research examines how digital ambidextrous capability serves as a critical transformation mechanism connecting technology investment and management commitment to digital performance outcomes within logistics SMEs operating across Sumatra, Indonesia, particularly under varying degrees of technology turbulence. Drawing on data from project managers in logistics SMEs through PLS-SEM methodology, the analysis uncovers compelling evidence that both technology investment and top management commitment achieve their performance impacts exclusively through the development of digital ambidextrous capability, rather than operating through direct channels. This complete mediation pattern fundamentally challenges conventional resource-based perspectives that assume straightforward linkages between organizational inputs and performance outputs. Furthermore, technology turbulence emerges as a consequential boundary condition that progressively amplifies the strength of relationships between ambidextrous capability and performance outcomes as environmental volatility intensifies. The analytical framework demonstrates strong predictive validity, extending beyond retrospective explanation to offer forward-looking forecasting capacity. This investigation advances dynamic capabilities scholarship by positioning digital ambidextrous capability as an indispensable intermediary process that converts organizational investments into tangible Digital ambidextrous capability returns within emerging economy settings. While acknowledging inherent constraints of cross-sectional research designs, potential conceptual overlaps among related constructs, and reliance on single-respondent data sources, this work furnishes actionable insights for managers navigating digital transformation journeys, emphasizing capability cultivation as the pivotal lever for unlocking performance gains amid turbulent technological landscapes.