The Influence of Privacy Concern, Perceived Risk, and Trust on Repurchase Intention Among Shopee Users Through Customer Satisfaction

This research aims to identify the influence privacy concerns, perceived risk, and trust on repurchase intention among Shopee users through customer satisfaction. The type of research used is explanatory research. The sampling technique in this study uses non-probability sampling with a purposive sampling method. The research instrument is a questionnaire distributed online with a sample size of 384 respondents. The data analysis method used is Partial Least Square (PLS) Smart-PLS 4.0 software. The results of this study indicate that: (1) Privacy Concern has no significant effect on Customer Satisfaction; (2) Perceived Risk has a significant effect on Customer Satisfaction; (3) Trust has a significant effect on Customer Satisfaction; (4) Privacy Concern has no significant Repurchase Intention; (5) Perceived Risk has no significant Repurchase Intention; (6) Trust has a significant effect on Repurchase Intention; (7) Customer Satisfaction has a significant effect on Repurchase Intention.