Big Tech and the Sustainable Consumer Practices: A Critical Analysis Using a Mixed Methodology
The research is centered on how India’s top-tier IT companies—the “Big Six” of TCS, Infosys, HCLTech, Wipro, Cognizant, and Tech Mahindra—are integrating sustainability in their digitally driven operations, platforms, and business models.
Authors
- Anand Pandey (ORCID: https://orcid.org/0000-0002-1303-6745)
- Timsy Kakkar
- Bharti Singh
Institutions
- Manipal University Jaipur
- University of Rajasthan (IN)
Publication Details
- Published
- 2025-12-17
- DOI
- https://doi.org/10.3390/cmsf2025012002
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 0.00