Supplier changes, operational risk and enterprise green innovation: moderation role of market competition

Purpose Previous studies have predominantly examined the influence of supplier relationships on corporate green innovation from a static perspective, treating such relationships as stable over time, and lacked in-depth discussions on the internal mechanisms. This paper aims to focus on the relations from a dynamic perspective. Design/methodology/approach This study analyzes the effect of dynamic supplier changes on green innovation, using empirical data of Chinese A-share listed enterprises and ordinary least squares regression to test the research hypotheses. Findings This study draws the following conclusions: first, supplier changes can jeopardize the green innovation of enterprises. Second, operational risk mediates the relations between supplier change and green innovation. Third, market competition moderates the relations between supplier change and operational risk positively. In addition, further analysis of heterogeneous effects suggests that the effects of supplier changes on green innovation are more significant among non-state-owned firms, small firms and firms with dispersed shareholdings. Originality/value This study expands the current literature and offers guidance for firms to enhance their capacity for green innovation.

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Publication Details

Journal
Journal of Business and Industrial Marketing
Published
2025-12-24
DOI
https://doi.org/10.1108/jbim-10-2024-0762
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

Supplier changes, operational risk and enterprise green innovation: moderation role of market competition

K. Wang, Yun Huang, Qidi Hou, Yuansi Feng
Journal of Business and Industrial Marketing
Environmental Sustainability in Business
article

Supplier changes, operational risk and enterprise green innovation: moderation role of market competition

K. Wang, Yun Huang, Qidi Hou, Yuansi Feng
article en

Abstract

Purpose Previous studies have predominantly examined the influence of supplier relationships on corporate green innovation from a static perspective, treating such relationships as stable over time, and lacked in-depth discussions on the internal mechanisms. This paper aims to focus on the relations from a dynamic perspective. Design/methodology/approach This study analyzes the effect of dynamic supplier changes on green innovation, using empirical data of Chinese A-share listed enterprises and ordinary least squares regression to test the research hypotheses. Findings This study draws the following conclusions: first, supplier changes can jeopardize the green innovation of enterprises. Second, operational risk mediates the relations between supplier change and green innovation. Third, market competition moderates the relations between supplier change and operational risk positively. In addition, further analysis of heterogeneous effects suggests that the effects of supplier changes on green innovation are more significant among non-state-owned firms, small firms and firms with dispersed shareholdings. Originality/value This study expands the current literature and offers guidance for firms to enhance their capacity for green innovation.

Journal of Business and Industrial MarketingVol. 41(2)
Macau University of Science and Technology (MO), Jilin University (CN), Wuhan University (CN), Wuhan Business University (CN), Changchun University (CN)
Industry, innovation and infrastructure
Openalex Percentile: Top 29%
Environmental Sustainability in Business
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