Affective liquidity, synthetic bonds: VTubers as posthuman mediators of digital intimacies

This study explores how VTubers, or virtual YouTubers, redefine digital intimacy by blending human performance with digital artifice. Through a 9-month digital ethnography and 21 interviews with VTuber fans, we identified two key processes. First, the affective liquidity of VTuber personas, facilitated by vocal modulation, avatar aesthetics, and technology, blurs ontological lines between human/non-human and real/virtual. Second, the screen acts as both an immersive portal and a protective buffer, allowing fans to explore non-normative desires and subvert heteronormative gender performativity. We argue that VTubers, as embodiments of posthuman becoming, cultivate synthetic relationships that prioritize fluid belonging over biological essentialism, challenging traditional intimacy models. While acknowledging their transgressive possibilities, we caution against techno-utopianism, highlighting the ethical risks of platformed intimacies. This study advocates a critical posthumanist lens to map the contradictions of digitally mediated relationality, balancing optimism with scrutiny as human-technological assemblages redefine intimacy in the (post-)digital age.

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Publication Details

Journal
New Media & Society
Published
2025-12-24
DOI
https://doi.org/10.1177/14614448251403091
Primary Topic
Gender, Feminism, and Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Affective liquidity, synthetic bonds: VTubers as posthuman mediators of digital intimacies

Liang Ge, Tingting Hu
New Media & Society
Gender, Feminism, and Media
article

Affective liquidity, synthetic bonds: VTubers as posthuman mediators of digital intimacies

Liang Ge, Tingting Hu
article en

Abstract

This study explores how VTubers, or virtual YouTubers, redefine digital intimacy by blending human performance with digital artifice. Through a 9-month digital ethnography and 21 interviews with VTuber fans, we identified two key processes. First, the affective liquidity of VTuber personas, facilitated by vocal modulation, avatar aesthetics, and technology, blurs ontological lines between human/non-human and real/virtual. Second, the screen acts as both an immersive portal and a protective buffer, allowing fans to explore non-normative desires and subvert heteronormative gender performativity. We argue that VTubers, as embodiments of posthuman becoming, cultivate synthetic relationships that prioritize fluid belonging over biological essentialism, challenging traditional intimacy models. While acknowledging their transgressive possibilities, we caution against techno-utopianism, highlighting the ethical risks of platformed intimacies. This study advocates a critical posthumanist lens to map the contradictions of digitally mediated relationality, balancing optimism with scrutiny as human-technological assemblages redefine intimacy in the (post-)digital age.

New Media & Society
University of Manchester (GB), Xi’an Jiaotong-Liverpool University (CN)
Gender equality
Openalex Percentile: Top 26%
Gender, Feminism, and Media
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