Development of a web-based virtual madura tourism application using marzipano

The rapid advancement of digital technology has significantly transformed the way tourism destinations are promoted and presented. One of the emerging innovations is virtual tourism, which enables users to experience and explore tourist attractions interactively without being physically present. This study aims to develop a web-based virtual tourism application for Madura by utilizing Marzipano, an open-source library for 360° panoramic visualization, and adopting the Multimedia Development Life Cycle (MDLC) method. The development process consists of six stages: concept, design, material collecting, assembly, testing, and distribution. The results indicate that the developed application successfully displays 360° panoramic views of Madura’s tourist destinations with interactive features and responsive navigation. Functional testing showed that all application components operated properly, while user testing revealed positive responses regarding usability and visual appeal. Black box testing results showed that all application features ran as designed without significant errors. User testing results showed a 90% user satisfaction rate, with the highest scores for visual appearance (92%) and ease of navigation (88%). This indicates that the application is well-received by users as an engaging tourism promotion tool.