How individuals choose medications: Tool development for a discrete choice experiment on eye allergy treatment decisions

This research developed a CBC tool using discrete choice methods to measure how individuals make trade-offs among access, symptom relief, and other factors when selecting treatment approaches for allergic conjunctivitis. The tool offers a replicable framework for measuring individual's treatment management decisions in health care across the health care continuum. This tool will allow measurement of individual preferences for medication choices across the spectrum from self- or pharmacy-assisted OTC, to physician prescribed treatments.