Market structure and technology adoption in renewable energy

We study the effect of market structure on technology adoption in the U.S. solar and wind power industries. We compare adoption across two market types: restructured markets, which are designed to promote competition, and regulated markets, which are dominated by regulated monopolists. Solar projects in restructured markets are 32 percent less likely to adopt frontier technology. We also find negative effects of restructuring on adoption for wind projects. We provide evidence that this negative relationship between competition and technology adoption is explained by differences in financing costs across the two market types. • We find that solar and wind projects located in restructured markets, which are designed to promote competition, are less likely to adopt frontier technology than comparable projects in regulated markets. • Solar projects in restructured markets are 32 percent less likely to adopt axis-tracking panels and wind projects use 2.4 meters smaller turbines than comparable projects in regulated markets. • We find evidence that higher financing costs in restructured markets explain lower technology adoption in these markets. • Our results suggest that reducing financing costs in restructured markets can help promote technology adoption by renewable projects.

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Publication Details

Journal
Energy Economics
Published
2025-12-24
DOI
https://doi.org/10.1016/j.eneco.2025.109109
Primary Topic
Capital Investment and Risk Analysis
Type
article
Field-Weighted Citation Impact
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article

Market structure and technology adoption in renewable energy

Sarah Johnston, Gaurav Doshi
Energy Economics
Capital Investment and Risk Analysis
article

Market structure and technology adoption in renewable energy

Sarah Johnston, Gaurav Doshi
article en

Abstract

We study the effect of market structure on technology adoption in the U.S. solar and wind power industries. We compare adoption across two market types: restructured markets, which are designed to promote competition, and regulated markets, which are dominated by regulated monopolists. Solar projects in restructured markets are 32 percent less likely to adopt frontier technology. We also find negative effects of restructuring on adoption for wind projects. We provide evidence that this negative relationship between competition and technology adoption is explained by differences in financing costs across the two market types. • We find that solar and wind projects located in restructured markets, which are designed to promote competition, are less likely to adopt frontier technology than comparable projects in regulated markets. • Solar projects in restructured markets are 32 percent less likely to adopt axis-tracking panels and wind projects use 2.4 meters smaller turbines than comparable projects in regulated markets. • We find evidence that higher financing costs in restructured markets explain lower technology adoption in these markets. • Our results suggest that reducing financing costs in restructured markets can help promote technology adoption by renewable projects.

Energy EconomicsVol. 154
Georgia Institute of Technology (US), University of Calgary (CA)
Affordable and clean energy
Openalex Percentile: Top 28%
Capital Investment and Risk Analysis
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