Can Jane Fraser steer Citigroup out of its troubles?
Research methodology The case was written using information and data from secondary sources. It describes real people and the situations experienced by them and does not use fictitious names, scenarios or organizations. Case overview/synopsis The case study discusses the leadership journey of Jane Fraser (Fraser) (she), the chief executive officer (CEO) of US-based multinational investment bank and financial services company Citigroup Inc. (Citi). The case examines her career trajectory at Citi and the key challenges that she faced and overcame. In particular, it talks about the way she took on tough leadership roles – in unviable business segments and geographical divisions – and effectively demonstrated her management capabilities and turnaround leadership skills. Fraser eventually gained a strong reputation as a strategic thinker, who built consensus and got things done. The case outlines Fraser’s rise to the top in Citi – she became the CEO of Citi in 2021 and made history as the first woman to lead a major Wall Street bank. The case then gives detailed information about Fraser’s radical initiatives to turn around Citi with an eye on bringing down costs and boosting revenues at the underperforming organization. Considering the fact that chronically struggling Citi had gone through several failed turnarounds under past CEOs, can Fraser finally get the financial giant to emerge from its state of flux? Complexity academic level The case is intended to teach the following subjects and topics in graduate and post-graduate programs. It is suitable for all modalities – in-seat, hybrid and online courses. It can be used to teach the following subjects – leadership and change management; positive psychology for managers; human resources management and strategic management.
Authors
- Vinod Babu Koti
- V. Namratha Prasad
Institutions
- ICFAI Foundation for Higher Education (IN)
Publication Details
- Journal
- The CASE Journal
- Published
- 2025-12-24
- DOI
- https://doi.org/10.1108/tcj-03-2025-0068
- Primary Topic
- Management and Organizational Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00