Psychological and socio-contextual factors influencing preventive healthcare decision-making: evidence from IT and ITES companies in three cities of India

In order to promote preventive healthcare behaviours among individuals of working age, this study emphasizes the necessity for customized policies and interventions that deal with health consciousness, social interaction, and risk perception. The study demonstrated that enhancing perceived value (benefits outweighing barriers) in preventive healthcare services can increase self-efficacy and, consequently, foster stronger intentions. The study also highlighted the impact of health governance, focusing on policy development and regulation, community engagement and participation, and building trust in health systems.