Management Students’ Entrepreneurial Intentions: Mediating Role of Personal Attitude, Subjective Norms, and Perceived Behavioural Control

Entrepreneurship education is recognised as a driver of entrepreneurial intentions, especially in contexts where youth entrepreneurship supports socio-economic growth. Grounded in the Theory of Planned Behaviour, this study explores how entrepreneurship education influences entrepreneurial intentions through the mediating roles of attitude, subjective norms, and perceived behavioural control. Using a quantitative design, data were collected from 544 management students across five universities in Jammu and Kashmir, India. These data were analysed using structural equation modelling. Results show that entrepreneurship education significantly enhances attitude, subjective norms, and perceived behavioural control, which mediate the relationship between entrepreneurship education and entrepreneurial intention, indicating that entrepreneurship education shapes intentions indirectly by fostering positive attitudes, social support, and self-efficacy. The study extends the application of the Theory of Planned Behaviour to entrepreneurship education and offers practical guidance for designing entrepreneurship education programmes that cultivate entrepreneurial mindsets.