Developing persuasive messages to advance health equity in cancer treatment

Exposure to statements about racism in cancer treatment can strengthen the perception that race is related to receiving prompt, quality cancer treatment and to the importance of addressing equity. The 'what' and 'how' of communicating that information are important; well-intentioned messages on racism in cancer treatment can be alienating and have unintended consequences (e.g. counterarguing) if not brief, inclusive, direct, and framed for 'the all.'