Image Quality Factors Influencing Selfie Preference: The Role of Skin Color

ABSTRACT This study investigates how image quality attributes affect selfie evaluations. Selfies were captured using five smartphone camera models under three different lighting conditions (5000, 4000, and 2500 K) and participants rated their selfie preferences using 7‐point Likert scale scores. In addition to preference, participants evaluated 10 descriptive keywords related to image quality. Principal component analysis revealed that skin color was the most influential factor in determining selfie preference, as reflected in keywords related to hue and naturalness. A comparison with measured skin color datasets showed that smartphone cameras generally captured brighter and more saturated skin colors than actual measurements.