A study on consumer perceptions of Gen X, Gen Y, and Gen Z towards environmental sustainable brands in Pune, India

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Publication Details

Journal
Interdisciplinary Environmental Review
Published
2025-12-23
DOI
https://doi.org/10.1504/ier.2026.10075362
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

A study on consumer perceptions of Gen X, Gen Y, and Gen Z towards environmental sustainable brands in Pune, India

Dhirendra Kumar, Gaganpreet K. Ahluwalia, Vidya Nakhate
Interdisciplinary Environmental Review
Environmental Sustainability in Business
article

A study on consumer perceptions of Gen X, Gen Y, and Gen Z towards environmental sustainable brands in Pune, India

Dhirendra Kumar, Gaganpreet K. Ahluwalia, Vidya Nakhate
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Interdisciplinary Environmental ReviewVol. 25(1)
Life in Land, Responsible consumption and production
Openalex Percentile: Top 29%
Environmental Sustainability in Business
DOISourceOpenAlex
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A study on consumer perceptions of Gen X, Gen Y, and Gen Z towards environmental sustainable brands in Pune, India — Dhirendra Kumar, Gaganpreet K. Ahluwalia, et al. · Interdisciplinary Environmental Review (2025) | TGRS Research Map | TGRS