An analysis of the speech portrait of a teacher (using data from an Internet blog)

The subject of this study is the speech portrait of a modern Chinese teacher presented in the format of a video blog. The analysis focuses on the lexical, syntactic, and pragmatic features of the blogger’s speech, as well as on identifying the strategies through which the teacher constructs his or her self-image in the digital space. The research examines the interaction between the speaker’s personal and professional characteristics as reflected in their speech behavior, including the use of expressive and colloquial means, rhetorical questions, modal particles, and elements of everyday and youth discourse. The teacher’s speech practices are considered not only as a reflection of an individual communication style but also as a significant phenomenon in the context of the transformation of the teaching profession under the influence of mass culture, the Internet environment, and the digitalization of education. The methodological basis of the research combines the inductive–deductive approach and the descriptive method, with component analysis serving as the principal analytical tool. The main findings indicate that the speech portrait of the teacher-blogger is characterized by dynamism, emotional richness, audience engagement, and self-image formation. The use of short syntactic constructions, colloquial and youth vocabulary, slang expressions, and expressive means contributes to creating a sense of sincerity and closeness. The inclusion of everyday details and the open expression of personal experiences help break down the distance between the teacher and the audience, shaping the image of the educator not only as a knowledge bearer but also as a person who shares the values and realities of their viewers. Thus, the study confirms that the digital environment transforms pedagogical discourse, turning it into an instrument for building trust-based relationships and fostering humanistically oriented educational communication.