Representation-Enhanced Cascading Multi-Level Interest Learning for Multi-Behavior Recommendation

Multi-behavior recommendation leverages multiple user-item interaction information to alleviate data sparsity. Although different types of user-item interactions are temporally mutually exclusive, the sequence of behavioral interactions consisting of multi-level positive feedback signals contains rich information. However, most existing studies have unilaterally focused on the positive utility of auxiliary behaviors, ignoring multi-level user preference information. Effectively fusing multi-behavioral data and better modeling behavioral dependencies are urgent problems that need to be addressed for multi-behavior recommendation. We propose the p arallel learning of p ositive and n egative interests with an a uxiliary-view r epresentation e nhancement (PPN-ARE) scheme for multi-level user interest learning based on multi-behavioral interaction sequences. Specifically, multi-level positive and negative feedback view chains are constructed from multi-behavioral sequence data to learn multi-level user interests. User preference evolution is simulated during multi-behavior interactions using residual connections, and the shortcomings of the cascading structure used for higher-order graph learning are analytically highlighted. The influence of low-quality embeddings of auxiliary behaviors is filtered, and the learning of target behaviors is optimized by designing a representation enhancement layer. Finally, the model is optimized using a multi-task training framework. The experimental results indicate that PPN-ARE significantly improved over the state-of-the-art (SOTA). The open source code is available at https://github.com/lhybq/PPN-ARE .