Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management
This paper presents a novel integrative approach that combines artificial intelligence-driven forecasting with behavioral interventions to help businesses optimize energy consumption under critical peak pricing schemes.
Authors
- Iina Ikonen (ORCID: https://orcid.org/0000-0002-8823-8747)
- Nicole Robitaille (ORCID: https://orcid.org/0000-0002-3323-4423)
- Christopher Amaral (ORCID: https://orcid.org/0000-0002-8945-3553)
- Ceren Kolsarici (ORCID: https://orcid.org/0000-0003-4784-6903)
Institutions
- University of Groningen (NL)
- Queen's University (CA)
- University of Bath (GB)
Publication Details
- Journal
- Marketing Science
- Published
- 2025-12-23
- DOI
- https://doi.org/10.1287/mksc.2024.1154
- Primary Topic
- Forecasting Techniques and Applications
- Type
- article
- Field-Weighted Citation Impact
- 0.00