Optimizing Sustainability in Food Supply Chains Through Strategic Digital Twins Enablers: A Gray Influence Analysis Approach (GINA)

The digitalization of the food supply chain (FSC) is reshaping food production, potentially increasing productivity and reducing food waste. However, it is still being determined whether implementing digital twin technologies in FSC can also prevent or reduce food loss and waste. This research work identified and analyzed the enablers of digital twins in implementing FSC. Very few studies have analyzed the role of digitalization in FSC, and no study was found in the open literature that has analyzed the enablers of the digital FSC to prevent food waste. This investigation employed a novel gray influence analysis (GINA) methodology for the analysis of causal relationships between factors. Using the GINA method, responses may be aggregated cumulatively without information loss. Consequently, the primary advantage of the GINA method is its capacity to execute a causal analysis model while accommodating a vast amount of data. The study has identified 17 enablers that can improve the sustainability of the FSC through the implementation of digital twin technology. After analysis, enablers visibility (ENB5) and collaboration (ENB16) received the first and second positions based on the total influence score. The digitalization of the FSC promotes better collaboration between stakeholders, enhances traceability and visibility, encourages high-quality products, and reduces food waste. This research study is helpful for the researchers, practitioners, and managers working in the field of digitalization of FSC.

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Publication Details

Journal
NMIMS Management Review
Published
2025-12-23
DOI
https://doi.org/10.1177/09711023251400099
Primary Topic
Food Waste Reduction and Sustainability
Type
article
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article

Optimizing Sustainability in Food Supply Chains Through Strategic Digital Twins Enablers: A Gray Influence Analysis Approach (GINA)

Madhuri Chouhan, Rajendra Sahu
NMIMS Management Review
Food Waste Reduction and Sustainability
article

Optimizing Sustainability in Food Supply Chains Through Strategic Digital Twins Enablers: A Gray Influence Analysis Approach (GINA)

Madhuri Chouhan, Rajendra Sahu
article en

Abstract

The digitalization of the food supply chain (FSC) is reshaping food production, potentially increasing productivity and reducing food waste. However, it is still being determined whether implementing digital twin technologies in FSC can also prevent or reduce food loss and waste. This research work identified and analyzed the enablers of digital twins in implementing FSC. Very few studies have analyzed the role of digitalization in FSC, and no study was found in the open literature that has analyzed the enablers of the digital FSC to prevent food waste. This investigation employed a novel gray influence analysis (GINA) methodology for the analysis of causal relationships between factors. Using the GINA method, responses may be aggregated cumulatively without information loss. Consequently, the primary advantage of the GINA method is its capacity to execute a causal analysis model while accommodating a vast amount of data. The study has identified 17 enablers that can improve the sustainability of the FSC through the implementation of digital twin technology. After analysis, enablers visibility (ENB5) and collaboration (ENB16) received the first and second positions based on the total influence score. The digitalization of the FSC promotes better collaboration between stakeholders, enhances traceability and visibility, encourages high-quality products, and reduces food waste. This research study is helpful for the researchers, practitioners, and managers working in the field of digitalization of FSC.

NMIMS Management ReviewVol. 34(1)
Atal Bihari Vajpayee Indian Institute of Information Technology and Management (IN)
Responsible consumption and production, Zero hunger
Openalex Percentile: Top 35%
Food Waste Reduction and Sustainability
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Optimizing Sustainability in Food Supply Chains Through Strategic Digital Twins Enablers: A Gray Influence Analysis Approach (GINA) — Madhuri Chouhan, Rajendra Sahu · NMIMS Management Review (2025) | TGRS Research Map | TGRS