Consumers’ Perception of the Importance of Sustainability and the Development Opportunities of Courier Companies in Romania

This article aims to highlight the level of Romanian consumers’ perceptions regarding the importance of sustainability in logistics field, and also, how courier companies can involve clients in ecological initiatives. The research seeks to assess the level of awareness of environmental protection and how clients can be actively involved in adopting environmentally friendly behaviors. The research examines the role of environmental responsibility in shaping consumer behavior and the potential for sustainable development within the Romanian courier sector.