Corrigendum: Investigating the influence of digital and social media marketing on university brand equity: an in-depth literature review and bibliometric study

It has come to the attention of the publisher that the article Kumar M., Yadav R., Sushma, and Yadav M. (2025), “Investigating the influence of digital and social media marketing on university brand equity: an in-depth literature review and bibliometric study”, Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. Link toInvestigating the influence of digital and social media marketing on university brand equity: an in-depth literature review and bibliometric study. the cited article., incorrectly listed the city name in the affiliation section of author Mohit Yadav.This has now been amended from “Ho Chi Minh City” to “Hanoi”.The publisher asks that author affiliation details are provided correctly at the time of submission and confirmed during the article proofing stage.