We Hear, for You: The Value of Listening to Our Corporate Colleagues

ABSTRACT In his “modest proposal for university reform”, Scroggins (this issue) makes the case that faculty must adapt to the neoliberal reality of higher education by revising their approaches to public scholarship and to pedagogy. I expand on his arguments, focusing on the key role played by university administrators in perfecting the modern university. I also provide a number of suggestions for administrators to more effectively promote the central institutional missions of maximizing profit while minimizing legal liability.