EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY OF SAFARICOM LIMITED

Abstract: Safaricom Limited is a telecommunications company in Kenya and has performed well since its foundation. The study sought to establish the effects of Corporate Social Responsibility on the profitability of Safaricom Limited. The main objective of this study is to determine the effect of CSR practices on the profitability of Safaricom LTD. The theories of this study are Social Contract Theory, Carroll´s Pyramid of Corporate Social Responsibility and the Stakeholder Theory. This study used descriptive research design. The population comprised of employees of Safaricom. A multiple regression analysis was carried out. This study will be used as reference by scholars and corporate management team of other firms which carry out Corporate Social Responsibility to promote profitability of the firms. The study established that health infrastructure development, provision of education, environmental awareness and employee focus Corporate Social Responsibility programs have a positive significant effect on profitability of Safaricom. The study concluded that implementation of the Corporate Social Responsibility programs helped to enhancing corporate reputation, improved relations with stakeholders and increased profitability. The study recommends that Safaricom ltd should ensure that it engages with the public when coming up with environmental and health Corporate Social Responsibility programs, which have high significance on profitability and focus on clients to ensure they feel the impact of the benefits. Keywords: Corporate Social Responsibility; Employee focus; Environmental awareness; Health infrastructure development; Provision of Education; Organizational Performance. Title: EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY OF SAFARICOM LIMITED Author: Irene Cherono International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 204-221 Research Publish Journals Website: www.researchpublish.com Published Date: 18-December-2025 DOI: https://doi.org/10.5281/zenodo.17974423 Paper Download Link (Source) https://www.researchpublish.com/papers/effect-of-corporate-social-responsibility-on-profitability-of-safaricom-limited