A STUDY ON THE INFLUENCE OF ACHIEVEMENT MOTIVATION ON CYBER ENTREPRENEURIAL INTENTION

Abstract The role of entrepreneurial activities in sustaining economic development has garnered significant attention from governments worldwide. In China, innovation and entrepreneurship have become key drivers of economic growth and have been elevated to a national strategy. However, the rate of university student entrepreneurship remains relatively low, and students face employment challenges. Entrepreneurship has thus emerged as an important means to alleviate the employment dilemma among university graduates. This study explores the factors influencing cyber entrepreneurial intentions among vocational college students in Guangdong. It examines the interrelationships among three dimensions of McClelland's achievement motivation theory—achievement need, affiliation need, and power need—with self-efficacy serving as a moderating factor. Data analysis using SPSS and SmartPLS tests the proposed hypotheses, providing empirical insights to guide higher education institutions in cultivating innovative talent.