Empirical investigation of purchase intentions of national and expatriate consumers: evidence from the emerging economies

This paper examines the determinants of purchase intentions of consumers in UAE. The data were collected from 300 nationals and expatriate through survey and analysed using multiple linear regression models. The outcomes portrayed that, external variables has more influence over national and expatriate consumers; the country of origin, brand and price variables has higher influence on national consumers, whereas product, promotion and country of origin variables has greater influence over expatriate consumers; the peer and reference groups, and societal variables are found to have more impact over national consumers, whereas, cultural and peer and reference groups impact the purchase intentions of expatriate consumers. The study shows a marked distinction between the purchase intentions of national and expatriate consumers which is due to the impact of society over nationals and culture over expatriate which they represent.