Developing and Assessing a Community-Based Boutique Studio Model for Integrated Exercise Therapy and Tui Na Services

Objective: This study addresses a critical challenge in healthcare: the proven clinical efficacy of integrated exercise therapy and Tui Na contrasts sharply with its limited accessibility for the general population. To address this critical gap in healthcare accessibility, this study aims to theoretically construct and assess the feasibility of a novel “community-based boutique studio” operational framework. Methods: We constructed the operational model using the Business Model Canvas framework, integrating theories from sports-medicine integration and community economics. We then conducted a multi-dimensional feasibility assessment using PEST analysis to evaluate the macro-environment and SWOT analysis to assess the model's internal and external factors. This evaluation covered market, operational, financial, and policy dimensions. Results: The proposed “community-based boutique studio” model establishes a small-scale, community-embedded, and high-quality service system within a “15-minute living circle.” Its distinctive feature is dual-mode service provision system, combining standard in-clinic sessions with flexible home visits. The feasibility analysis confirms the model's strong potential, demonstrating advantages in: precise market positioning, clinical synergy from the integrated protocol, financial sustainability through a light-asset structure, and strong alignment with national policies like “Healthy China”. Key implementation strategies include: designing modular service packages, systematically training dual-competency professionals, and establishing comprehensive risk management protocols. Conclusion: The community-based boutique studio model is a viable and innovative solution that enhances the accessibility and long-term commercial sustainability of integrated exercise therapy and Tui Na services. The findings offer valuable insights for policymakers and entrepreneurs implementing the "Healthy China" strategy and provide a replicable framework for community-based health service innovation.