Getting Away with Murder: Legitimizing Unethical Organization Practices via Memes

Research on the ethics of life and death in organizations has overlooked the growing role of social media in shaping the ethical implications of organizational regulations on death. More specifically, while recent research suggests that memes are increasingly used to influence the reputation and perception of organizational actions, research on their roles in legitimating the organization of death is scant. This paper analyzes Internet memes legitimizing police slaughter in Brazilian favelas. Three primary discourses were identified: denying life worthiness, establishing actors deserving death, and upholding the police organization as executioners of death. This paper contributes to research on the ethics of organizational death in three different ways in a context of political polarization and growing authoritarism. First, it discusses how social media creates a legitimate discourse that makes death visible and gloats over its victims. Second, this discourse is enabled by social media memes, which divert the ethical debate on life and death, replacing it with superficial and transient engagement. Third, we discuss how memes can reinforce the role of the state police enforcement apparatus as an expression of racialized inequalities.