Hair Products Marketed to Adolescents on Social Media: A Cross-Sectional Study

Marketing of adolescent hair products on social media is dominated by influencers with minimal dermatologist oversight. Many promoted products contain allergens or irritants that may contribute to contact dermatitis. Dermatologists should inquire about hair-care practices during adolescent visits and advocate for improved oversight of influencer marketing.

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Publication Details

Journal
Skin Appendage Disorders
Published
2025-12-22
DOI
https://doi.org/10.1159/000550212
Primary Topic
Social Media in Health Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Hair Products Marketed to Adolescents on Social Media: A Cross-Sectional Study

Matilde Iorizzo, Shari R. Lipner, Natalia Chalupczak
Skin Appendage Disorders
Social Media in Health Education
article

Hair Products Marketed to Adolescents on Social Media: A Cross-Sectional Study

Matilde Iorizzo, Shari R. Lipner, Natalia Chalupczak
article en

Abstract

Marketing of adolescent hair products on social media is dominated by influencers with minimal dermatologist oversight. Many promoted products contain allergens or irritants that may contribute to contact dermatitis. Dermatologists should inquire about hair-care practices during adolescent visits and advocate for improved oversight of influencer marketing.

Skin Appendage Disorders
Rosalind Franklin University of Medicine and Science (US), Cornell University (US), Scuola Cantonale di Commercio Bellinzona (CH), Weill Cornell Medicine (US)
Openalex Percentile: Top 30%
Social Media in Health Education
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