A Literature Based Mapping Review on the Macroeconomic Impacts of Digital Transformation in Olympic Sports and Mega Events

This study examines the macroeconomic impacts of Olympic sports and mega-events within the context of digital transformation using bibliometric analysis. Olympic mega-events are not only sporting events but also complex structures intertwined with economic, environmental, and socio-political dimensions. Based on 81 publications from the Web of Science database, the analysis explored annual literature production, citation performance, country collaborations, key concepts, and thematic development. Findings show the first publication appeared in 1996, with significant growth after 2010 and an annual growth rate of 5.71%. The highest average citation occurred in 2014. Common word and abstract analyses highlighted concepts such as Olympic Games, technology, economic impact, and sustainable development. Thematic mapping indicated an interdisciplinary structure encompassing media, governance, urban planning, sports management, digital infrastructure, and politics. Eight main conceptual clusters were identified: operational processes, social dynamics, digitalization and health management, financial growth, media and social dimensions, international perspectives, and mega-event development. Host cities like Beijing and London hold particular significance, and the economic and social impacts of sports are expanding through digital transformation. Future studies should extend bibliometric analysis to databases like Scopus to deepen understanding of these evolving dynamics.