Leisure and Recreation: Exploring Visitors Social Experiences at the Welcome to Batam Street Food Market

This research examines the meaning of leisure as recreation from the experience of street food in the Welcome to Batam (WTB) area as an alternative form of recreation for urban communities. In essence, many people still do not understand the meaning of leisure and recreation. This study used a qualitative survey approach, involving 30 respondents, consisting of general visitors and key informants. Data was collected through a semi-structured questionnaire and analyzed thematically, as well as through sentiment analysis of online reviews. The results show that culinary activities at WTBs are beginning to be understood not only as consumptive activities, but also as a form of recreation that is accessible, affordable and full of social interaction, especially for young people. Key factors that encourage repeat visits include friendly prices, a relaxed atmosphere and positive previous experiences. However, negative reviews from visitors indicate problems such as low levels of safety, declining merchant activity, and declining neighborhood appeal. Therefore, a management strategy that includes infrastructure improvements, support to businesses, and community-based promotions is needed for WTB to develop into a sustainable and inclusive micro recreation destination.