Between Erotic Representation and Minority Identity: The Cultural Role of Sabu in Japanese Gay Magazines

Despite the censorship imposed by the GHQ in postwar Japan, the period saw the launch of numerous fetish magazines featuring explicit sexual expression. These magazines sometimes complied with the censorship of sexual expression and sexual norms and resisted it at other times. This niche print culture enabled the emergence of Japanese gay magazines like Sabu (1974–2002), the primary focus of this paper. Although previous studies have described Sabu primarily as a hardcore SM magazine, this paper argues that it also functioned as a space for articulating gay identities and resisting social discrimination. Through a close analysis of the magazine’s reader correspondence sections, the study demonstrates how Sabu emphasized personal acts of coming out and expressions of solidarity in response to the AIDS epidemic. Furthermore, it shows that Sabu sought to diversify stereotypical representations of gay men by attempting a crossover with the male–male romances created by and for women. By examining Sabu as a case study, this paper re-evaluates the magazine’s place in the history of Japanese gay magazines and explores how such publication employed erotic representations as a medium for the articulation and strengthening of minority identities.