Integrating Technological Factors into Motivation, Opportunity, and Ability Framework: A New Model for Knowledge Sharing in Higher Education

Knowledge sharing (KS) is widely recognized as a critical component within the broader domain of knowledge management, serving as a key driver of organizational learning and innovation. In behavioral research, the Motivation, Opportunity, and Ability (MOA) framework has been widely adopted to understand KS in Higher Education Institutions (HEIs). However, rapid global technological advancements have highlighted a significant gap, namely the increasing role of technology in facilitating KS. Therefore, the purpose of this paper is to propose an extended model of KS grounded in the MOA framework, integrating technology factors as a distinct construct alongside the existing MOA dimensions. Based on a comprehensive literature review, the proposed model offers a multidimensional perspective on KS, encompassing motivations, opportunity, ability, and technological factors. It addresses the limitations of prior MOA-based studies, in which the role of technology is not fully recognized. This extended model contributes to the theoretical discourse on KS in academic contexts and offers practical insights for institutional leaders seeking to cultivate collaborative knowledge cultures through digital strategies.