Need-fear Analysis: Addressing Underlying Motivations Crucial in Decision-making

The Need-Fear Analysis Mapping Tool is a kind of an actor-oriented clarification analysis tool designed as a strategic framework to assist organizations, individuals, to address underlying motivations and deterrents that can influence their decision-making process. The Need-Fear Analysis Mapping Tool would not only focus on the “needs” of the actors, but also on the “fears” that can influences the decision. By mapping these elements, it will provide the actor with a much clearer picture or impending challenges that may hinder progress and can present a more effective approach or strategies to change the execution of their goal attainment. This kind of analysis tool visually serves as a “seesaw” to visually represent divergent factors of aspirations, requirements or desires of an individual or an organization against their anxieties and concerns related to a particular situation, problems or crisis. This “seesaw” effect pulls the argument in both directions. The challenge is to logically find the balance and weight of each side that can be crucial in decision-making. This is most applicable to any military organizations to properly and clearly map the situation, identifying other salient things to be considered to attain a more viable solution. Therefore, this Need-Fear Analysis Mapping Tool would bring focus, not only to the “needs” of the actors in any given situation, but also to the corresponding “fears” that should be equally considered by the actor as against the available means – all having influence later on the “options”. This should be the correct mindset that military organizations all over the world has to consider. “<i>There is no stone unturned</i>…” as the saying goes that will greatly influence the outcome of the situational analysis and attain a more complete and practicable solution.