Analyzing the Eccentric Theatrical Spectacle of People's Democratic Party and National Conference: A Case Study of 2024 Assembly Elections in Kashmir

The October 2024 Assembly Elections in Kashmir region brought about a discernible change in the way political candidates interacted with voters, frequently depending on theatrical public performances. In this context the paper analyzes the theatrical spectacle in the evolving dynamics of electoral campaigns in Kashmir, particularly focusing on the use of dramatic public displays by two known faces, Iltija Mufti and Omer Abdullah, of two major political parties, the People's Democratic Party (PDP) and the National Conference (NC), respectively. This study explores the ways in which these parties and their top leaders have used theatrical spectacles, intentionally or unintentionally, to influence public opinion, increase their visibility, and engage voters throughout the electoral process. The study employs a qualitative multi-case study method which is exploratory in nature with discourse and content analysis of speeches and media coverage of news reports, televised coverage, and videos. The paper concludes that Kashmir is witnessing the birth of new dynasts like Iltija Mufti, Omar Abdullah, and the likes of Abrar Rashid, some already established while others are trying to deepen their roots. The paper suggests that for the development of Kashmir, strategic-realistic leadership is needed who understand politics is a tool for relieving the pains of suffering people, not to hold on to the chairs of their fathers and forefathers.