THE IMPACT OF DIGITAL LEADERSHIP IN THE AIRLINE INDUSTRY ON EMPLOYEE PERFORMANCE: AN EMPIRICAL STUDY

This study examines the effect of digital leadership on employee performance within the context of the airline industry. In today’s rapidly evolving business environment, where digital transformation is accelerating, leaders’ ability to utilize technology effectively, motivate employees, and strategically guide organizations toward their goals has become crucial. The aim of this research is to statistically test the impact of digital leadership on employee performance among airline industry employees. Data were collected through a survey from 450 participants working in the airline sector in Türkiye. Analyses were conducted using SPSS software, employing descriptive statistics, Pearson correlation, and simple linear regression tests. The findings reveal that digital leadership has a positive and significant effect on employee performance (β = 0.111, p 0.001). The correlation coefficient between the two variables was found to be 0.214 and statistically significant (p 0.001). These results indicate that managers with higher digital leadership levels have the potential to enhance employee performance. This research contributes to literature both theoretically and offers practical implications for management practices in the airline industry.