The double stage of working mothers in media company

The phenomenon of working mothers balancing dual roles as professionals and homemakers is a significant concern within the media industry context, including those working in online media, Kompas.com. This study aims to understand how working mothers in Kompas.com manage these two roles. The research uses a qualitative approach with a case study method. The data was collected through in-depth interviews with three informants from Megapolitan's editorial division. The results show that informants play a professional role at the “front stage” as self-disciplined, target-oriented, and communicative workers, while doubling as homemakers “backstage” who take care of children and the household. An analysis using Erving Goffman's dramaturgy theory shows that they balance these roles and identities by utilizing impression management. This study shows that working mothers in the media industry are active actors who develop social strategies to play their dual roles, highlighting the importance of support for women in both the workplace and the household

Authors

Publication Details

Journal
The International Islamic University Malaysia Repository (The International Islamic University Malaysia)
Published
2025-04-30
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

The double stage of working mothers in media company

Nor Azlin Tajuddin, Nurul Aulia, Wahyu Gunawan, Desi Yunita
The International Islamic University Malaysia Repository (The International Islamic University Malaysia)
Media, Gender, and Advertising
article

The double stage of working mothers in media company

Nor Azlin Tajuddin, Nurul Aulia, Wahyu Gunawan, Desi Yunita
article en

Abstract

The phenomenon of working mothers balancing dual roles as professionals and homemakers is a significant concern within the media industry context, including those working in online media, Kompas.com. This study aims to understand how working mothers in Kompas.com manage these two roles. The research uses a qualitative approach with a case study method. The data was collected through in-depth interviews with three informants from Megapolitan's editorial division. The results show that informants play a professional role at the “front stage” as self-disciplined, target-oriented, and communicative workers, while doubling as homemakers “backstage” who take care of children and the household. An analysis using Erving Goffman's dramaturgy theory shows that they balance these roles and identities by utilizing impression management. This study shows that working mothers in the media industry are active actors who develop social strategies to play their dual roles, highlighting the importance of support for women in both the workplace and the household

The International Islamic University Malaysia Repository (The International Islamic University Malaysia)
Gender equality
Openalex Percentile: Top 27%
Media, Gender, and Advertising
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.