Design Principles for Mixed Reality Retail Product Configuration Interfaces

Mixed reality (MR) technology provides consumers with innovative means of purchasing in retail environments, and the integration of MR with product customisation enables potential benefits for personalised shopping and the uniqueness of experiences. This study proposes designing a Mixed Reality Product Configurator (MRPC) for head-mounted displays, aiming to provide systematic MR configuration interface design principles for commercial applications. The empirical study collected feedback on the MRPC from 64 participants through a mimic retail environment experiment using a mixed methods approach by conducting interviews and questionnaires. The design principle identifies thirteen design elements: parametricity, informativeness, comfort, comparability, contextual, intuitiveness, beyond reality value, interactivity, predictability, conciseness, accuracy, visual aesthetics and environmental compatibility. These principles represent five dimensions that need to be focused on for commercial MR customisation system design: functionality, user experience, visual aesthetics, affective engagement, and user comfort.