THE IMPACT OF DIJIMODERN CONSUMER BEHAVIOR ON CONTEMPORARY MARKET MODELS

This paper examines the impact of dijimodern consumer behavior on contemporary market models. The dijimodern era is defined by rapid technological advancement, widespread digital connectivity, and the growing influence of social media on consumer decision-making. Consumers in this environment demonstrate unique characteristics such as high digital literacy, preference for personalized experiences, and rapid shifts in brand loyalty. This paper analyzes how these behavioral patterns influence market structures, marketing strategies, and business models, and emphasizes the importance of data-driven decision-making in contemporary markets.