The influence of product innovation and electronic promotion on customer engagement in the streetwear fashion industry and its impact on consumer purchase intention

This is a study on the influence of product innovation and electronic promotion on customer engagement in the streetwear fashion industry and its impact on consumer purchase intention.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-12-20
DOI
https://doi.org/10.5281/zenodo.18001488
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

The influence of product innovation and electronic promotion on customer engagement in the streetwear fashion industry and its impact on consumer purchase intention

Yehezkiel Gabriel Chandra
Zenodo (CERN European Organization for Nuclear Research)
Consumer Perception and Purchasing Behavior
article

The influence of product innovation and electronic promotion on customer engagement in the streetwear fashion industry and its impact on consumer purchase intention

Yehezkiel Gabriel Chandra
article en

Abstract

This is a study on the influence of product innovation and electronic promotion on customer engagement in the streetwear fashion industry and its impact on consumer purchase intention.

Zenodo (CERN European Organization for Nuclear Research)
Binus University (ID)
Industry, innovation and infrastructure
Openalex Percentile: Top 30%
Consumer Perception and Purchasing Behavior
DOIOpen Access PDFOpenAlex
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The influence of product innovation and electronic promotion on customer engagement in the streetwear fashion industry and its impact on consumer purchase intention — Yehezkiel Gabriel Chandra · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS