Digitalization as a driver of business efficiency in logistics companies

Digitalisation represents one of the key processes of modern society and the economy. It refers to the systematic use of digital tech-nologies to improve business processes, increase efficiency, create new value, and provide additional opportunities for generating rev-enue. Digitalisation is changing the way businesses operate, commu-nicate, manage resources, and connect with customers and partners. The European Union recognizes digitalisation as a strategic priority through initiatives aimed at strengthening digital infrastructure, skills, and innovation, while Croatia actively participates in these processes by supporting businesses and modernizing the public sector. To inves-tigate the impact of digitalisation on business efficiency, a quantita-tive study was conducted using a survey among logistics companies in northwestern Croatia. The results show that digitalisation positively affects business operations, particularly in warehouse operations, cost management, and employee productivity. The study concludes that continuous investment in digital solutions and employee training is essential for sustaining competitiveness in today’s business environment.