Stakeholder-Centric Information Disclosure on Private University Websites: A Comparative Study of Southern and Western Zones of India

This study examines the extent and pattern of stakeholder-centric information disclosed on the websites of 32 private universities across the Southern and Western regions of India. Using a structured content analysis and Chi-square statistical tests, the study evaluates the visibility of information related to prospective students, current students, parents, and staff. The findings reveal minimal zone-wise differences in individual stakeholder categories, but a highly significant disparity in overall stakeholder prioritisation. Prospective students and parents receive the greatest emphasis, while current students and staff are comparatively underrepresented. The results highlight an institutional tendency to prioritise external-facing stakeholders linked to admissions and visibility, underscoring the need for more balanced and inclusive communication practices in private university websites.