Success factors for relaunching idea management - case study of an energy supplier

This publication examines the success factors for relaunching idea management in companies based on the example of a large German energy supplier which has increased its personnel capacity for this purpose. Based on a mixed-method study, organizational, process-related, marketing-related and cultural influencing factors are analyzed that determine the effectiveness of idea management. The results show that awareness of idea management, motivation to participate, a transparent process and integration into the corporate culture are crucial for success. The study provides practical recommendations for improvement in these areas and provides an outlook on future research needs.