D8.2. Final report on dissemination, communication, and exploitation

This document is a deliverable of the WORM Project, funded under the European Union’s Horizon Europe research and innovation programme under the grant agreement No 101135392. The document is drafted by Euronovia (WP7/8 leader), with inputs from all partners. This deliverable is the final report on communication and dissemination, produced as part of Work Package 8 on communication, dissemination and exploitation, whose objectives are to: − Ensure maximum visibility of the project through tailored communication activities in order to raise awareness about the potential of WORM and reach out to society and show its impact and benefits.− Disseminate to the target groups the aim of WORM, the activities carried out in the project, the available outputs, as well as the knowledge created.− Promote open access and re-use of data used by WORM.− Run a local awareness campaign in the community to ensure the proper treatment of especially medical waste. The scope of this document is to summarise and analyse the communication tools created, and dissemination activities performed during the WORM project; the outreach of the communication channels and tools; and the evaluation of performance and impact of these actions and tools, based on pre-established Key Performance Indicators (KPIs). Several communication resources and tools were developed for WORM at its launch: Euronovia created a unique project logo and the accompanying brand guidelines, as well as templates and tools to support partners to promote the project in a consistent and efficient manner: PowerPoint presentation, and deliverable templates on Word, the project flyer, roll-up banner, and poster, as well as the public project website, and social media (LinkedIn, Twitter and Facebook). In the second half of the project, a presentation video, final brochure and media press kit were created. PSA and VNRC also produced targeted and context-based materials to support the key messages of the local awareness campaigns. To achieve a greater impact, partners were regularly invited to share project results and information in their own communication channels and through their existing networks. Great efforts were made by everybody to ensure appropriate visibility of the project and dissemination of results over the course of the project. To keep track of all communication and dissemination actions, a collaborative spreadsheet was created and made available by Euronovia on the SharePoint area of the project since M1 and was regularly updated by partners. This internal tool has been used to monitor and evaluate the dissemination and communication actions undertaken by the consortium during the 24 months of the project. The outcomes of this evaluation process show that a high number of communication and dissemination activities were performed by all partners. These include a significant use of social media, organisation of and participation in online and face-to-face events and workshops, online articles, newsletters and more, as detailed in the next sections of this report. An analysis of the impact of these actions using KPIs is presented in the Section 5 of this report.