Towards a better understanding of rhetorical figures in advertising: advertisers and consumers’ perspectives

Publication Details

Journal
SPIRE - Sciences Po Institutional REpository
Published
2025-05-25
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
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article

Towards a better understanding of rhetorical figures in advertising: advertisers and consumers’ perspectives

SPIRE - Sciences Po Institutional REpository
Consumer Behavior in Brand Consumption and Identification
article

Towards a better understanding of rhetorical figures in advertising: advertisers and consumers’ perspectives

article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Openalex Percentile: Top 30%
Consumer Behavior in Brand Consumption and Identification
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Towards a better understanding of rhetorical figures in advertising: advertisers and consumers’ perspectives · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS