Managing Attrition in Open and Distance Learning: Learner Insights for Information-Driven Retention Strategies

This study investigates the factors influencing student attrition in Open and Distance Learning (ODL), focusing on learners at Universiti Teknologi MARA (UiTM). Recognising the rapid expansion of ODL, the research underscores the need for a deeper understanding of learner challenges to develop effective retention measures. Using a qualitative approach, in-depth interviews were conducted with purposively selected participants to capture varied personal, academic, socio-economic, and institutional experiences. The analysis produced a conceptual model aimed at strengthening student engagement, motivation, and institutional support. Informed by information management principles, the study outlines targeted strategies to address critical risk factors such as self-regulation, technological accessibility, communication quality, and emotional well-being. These strategies promote proactive identification of at-risk learners, optimisation of support systems, and enhancement of the learning environment. The findings offer context-specific insights and practical recommendations for UiTM and similar institutions to reduce attrition and promote long-term student success in ODL contexts.