Instagram Memes of Oral Nicotine Pouches: Content Analysis Study

ONP-related Instagram memes are primarily focused on community identity, humor, and marketing, with community-centered content receiving the highest engagement. These findings indicate that social belonging and humor are central to the online representation of ONPs.

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Publication Details

Journal
Online Journal of Public Health Informatics
Published
2025-12-19
DOI
https://doi.org/10.2196/84025
Primary Topic
Social Media in Health Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Instagram Memes of Oral Nicotine Pouches: Content Analysis Study

Online Journal of Public Health Informatics
Social Media in Health Education
article

Instagram Memes of Oral Nicotine Pouches: Content Analysis Study

article en

Abstract

ONP-related Instagram memes are primarily focused on community identity, humor, and marketing, with community-centered content receiving the highest engagement. These findings indicate that social belonging and humor are central to the online representation of ONPs.

Online Journal of Public Health InformaticsVol. 18
Southern Arkansas University (US), Hawaii Pacific University (US)
Zero hunger
Openalex Percentile: Top 31%
Social Media in Health Education
DOIOpen Access PDFOpenAlex
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Instagram Memes of Oral Nicotine Pouches: Content Analysis Study · Online Journal of Public Health Informatics (2025) | TGRS Research Map | TGRS