Corrigendum: Food live streaming e-commerce in China: enhancing consumer purchase intentions through sensory marketing

It has come to the attention of the publisher that the article Han F., Tepsan W. (2025), “Food live streaming e-commerce in China: enhancing consumer purchase intentions through sensory marketing”. British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-02-2025-0140:A line graph shows flow experience against sensory experience with low and high frequency lines.The line graph shows the horizontal axis labeled “Sensory Experience (S E)” with values ranging from negative 1.1 to 1.1 in increments of 0.5 units, and the vertical axis labeled “Flow Experience (F E)” ranging from negative 0.86 to 0.14. Two lines are plotted. A legend on the right side shows that one line indicates “Low Frequency” and the other indicates “High Frequency”. The line representing “Low Frequency” starts from (negative 1.0, negative 0.756) and ends at (1.0, 0.529) with a strong positive slope. The line representing “High Frequency” starts from (negative 1.0, negative 0.171) and ends at (1.0, 0.409) with a gradual positive slope. Note: All numerical data values are approximated.The publisher asks that figures are clearly labeled at submission and confirmed at proof stage.