A Study on Pre and Post Purchase Behavior of Online Shopping in Tumakuru District

The study examines consumer behavior before and after online purchases in Tumakuru District, Karnataka. With the rapid growth of e-commerce, understanding how consumers make decisions, what motivates them to buy, and their satisfaction levels after purchase has become essential for marketers. A sample of 385 respondents was selected using a simple random sampling method. Data were analyzed using descriptive statistics and chi-square tests. The study reveals that convenience, discounts, and product variety are major motivators for online shopping, while issues such as delayed delivery and product mismatch affect post-purchase satisfaction.